I hope I didn’t say that out loud just now? I’m going to be honest with myself for a moment, perhaps in detriment to this blog post and our collective profession as a whole. After having been in this business in some form or fashion since 1995 (ughh, should I even be saying this out […]
In times of uncertainty, budget shortfalls, and general lack of confidence, what is it that typically falls to the cutting room floor first? Oddly, it’s often the very mechanism that gets folks off the couch and into whatever it is you are selling. When times get tough, and business is required to do more with […]
What’s the ROI on social media marketing? It’s a question we’re asked often. The answer isn’t simple and not always easy to answer. Regardless, you can read our take on the subject in the zine below.
Marketing your business is fraught with challenges, but let’s say you get past the hiring, budgeting, goal setting, and strategic planning to a point where you have launched your marketing plan. A few weeks go by as you eagerly assess what is working… a month or two pass and occasionally you check on a few […]
Platforms like Facebook have changed the rules of marketing for good and there’s no going back. With over one billion active users and up to 40 million business pages, there’s no doubt that Facebook is the new Promised Land of digital marketing. Here are three main things you need to consider if you want […]