Wild Oak Enterprises is a long time marketing client of TMRC who advises its clientele on how to excel in the digital age. The WOE brand, while well-established, needed to be modernized to better reflect the level of service they provide. And since a new website was also on the horizon, a strong brand identity was crucial.
Once TMRC completed the brand refresh we used the updated look to drive the design of the new website. Parallel to the creative effort was reorganization of the website content. Icons were designed to represent the three main content points for Wild Oak Enterprises. Used on both the homepage and blog page, these icons provide clear visual differentiation between important WOE services.
Optimized for Mobile
Another key issue we addressed was moving Wild Oak Enterprises from a non-responsive website to one optimized for mobile. Knowing that, in some cases, website elements appear differently on a mobile device than on a desktop, we focused our efforts on creating a look and feel that enhanced but did not distract from the mobile user’s brand experience.
After redirecting all blog posts from the old website to the new, Wild Oak Enterprises was ready to launch with an advanced and user-friendly level of sophistication.